Publications
Publications
  • 1999
  • Chapter
  • Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)

Nihon Kigyou no Shin-Seihin Kaihatsu ni okeru Gojuu-nen no Hensen (50-Year History of How New Product Development Changed within Japanese Companies)

By: Hirotaka Takeuchi
  • Format:Print
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Citation

Takeuchi, Hirotaka. "Nihon Kigyou no Shin-Seihin Kaihatsu ni okeru Gojuu-nen no Hensen (50-Year History of How New Product Development Changed within Japanese Companies)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.

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