Article
| Harvard Business Review
|
April 2012
Celebrate Innovation, No Matter Where It Occurs
by
Nitin Nohria
|
Abstract
The author offers opinions on technological innovations and innovations in business. It is argued that the country of origin of a technological innovation is less economically important than the ability of a society to capitalize on that innovation and convert it into profitable business opportunities. Corporations with superior marketing and distribution abilities are seen as best able to exploit technological innovations.
Keywords: Technological Innovation;
Profit;
Commercialization;
Marketing;
Distribution;