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  • October 2012
  • Article
  • Psychological Science

Giving Time Gives You Time

By: Cassie Mogilner, Zoe Chance and Michael I. Norton
  • Format:Print
  • | Pages:1233
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Abstract

Four experiments reveal a counterintuitive solution to the common problem of feeling that one does not have enough time: giving some of it away. Although people's objective amount of time cannot be increased (there are only 24 hours in a day), this research demonstrates that people's subjective sense of time affluence can be increased: compared with wasting time, spending time on oneself, and even gaining a windfall of "free" time, spending time on others increases feelings of time affluence. The impact of giving time on feelings of time affluence is driven by a boosted sense of self-efficacy – such that giving time makes people more willing to commit to future engagements despite their busy schedules.

Keywords

Time Perception; Well-being; Volunteering; Prosocial Behavior; Helping; Time Management; Welfare

Citation

Mogilner, Cassie, Zoe Chance, and Michael I. Norton. "Giving Time Gives You Time." Psychological Science 23, no. 10 (October 2012): 1233–1238.
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About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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More from the Authors
  • When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals By: Daniel H. Stein, Juliana Schroeder, Nicholas M. Hobson, Francesca Gino and Michael I. Norton
  • Consumers Value Effort over Ease When Caring for Close Others By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
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