Publications
Publications
- April 2012
- HBS Case Collection
Bank of America: Mobile Banking (Abridged)
By: Sunil Gupta and Michael Norris
Abstract
In January 2010, Bank of America is discussing its future mobile strategy. Should the company add complexity to its app, design multiple apps for business segments, or expand into other mobile channels?
Keywords
Technology Adoption; Mobile and Wireless Technology; Banks and Banking; Banking Industry; United States
Citation
Gupta, Sunil, and Michael Norris. "Bank of America: Mobile Banking (Abridged)." Harvard Business School Case 512-082, April 2012.