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  • May 2010
  • Supplement
  • HBS Case Collection

Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Electronic
  • | Language:English
  • | Pages:1
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Keywords

Consumer Credit; International Business; International Marketing; Marketing Strategy; Product Positioning; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets And Industries; Financial Services Industry; Romania

Citation

Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-560, May 2010.
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About The Author

V. Kasturi Rangan

Marketing
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More from the Authors
  • Dasra: From Strategic Philanthropy to Field Building By: V. Kasturi Rangan and Tanya Bijlani
  • Nonprofit Boards: It Is time to Lift Your Gaze and See the System By: Shamal Dass, Kristy Muir and V. Kasturi Rangan
  • Dell Technologies: Bringing the Cloud to the Ground By: Navid Mojir and V. Kasturi Rangan
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