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Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Electronic
  • | Language:English
  • | Pages:1
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Keywords

Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania

Citation

Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-560, May 2010.

About The Author

V. Kasturi Rangan

Marketing
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