Publications
Publications
- May 2010
- HBS Case Collection
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Lisa D. Donovan
Keywords
Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Analysis; Product Launch
Citation
Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Instructor Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-553, May 2010.