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• Case | HBS Case Collection | June 2020

  Jill Draeger

  Howard H. Stevenson and Michael J. Roberts

  The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of entrepreneurship. The case describes the career of Jill Draeger, an MBA with a background in the consumer electronics industry, principally smartphones. After a career hiatus, she has the idea of licensing the right to create Olympic-themed watches for the 2016 Winter Olympics in Pyeongchang, Korea. The case then describes the hurdles she confronts in terms of obtaining the license, attracting the resources, and building the capabilities required to pursue the opportunity.

  Keywords: Entrepreneurship; Personal Development and Career; Opportunities; Negotiation; Agreements and Arrangements; Risk Management;

  Citation:

  Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger." Harvard Business School Brief Case 920-578, June 2020.  View Details

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• Supplement | HBS Case Collection | June 2020

  Jill Draeger, Spreadsheet for Instructors (Brief Case)

  Howard H. Stevenson and Michael J. Roberts

  Citation:

  Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 920-581, June 2020.  View Details

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• Supplement | HBS Case Collection | June 2020

  Jill Draeger, Spreadsheet for Students (Brief Case)

  Howard H. Stevenson and Michael J. Roberts

  Citation:

  Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 920-580, June 2020.  View Details

  CiteView DetailsPurchase

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