Publications
Publications
- April 2010
- HBS Case Collection
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
Keywords
Return On Investment; Forecasting; Pricing Policies; Demand Planning; Demand and Consumers; Price; Forecasting and Prediction; Investment Return
Citation
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-186, April 2010.