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TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
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Citation

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-068, December 2009.

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V. Kasturi Rangan

Marketing
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