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TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Print
  • | Pages:1
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Keywords

Market Research; Consumer Marketing; Brands; Research; Marketing; Product Launch; Brands and Branding

Citation

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-067, December 2009.

About The Author

V. Kasturi Rangan

Marketing
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