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Alpen Bank: Launching the Credit Card in Romania (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Print
  • | Pages:8
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Abstract

Teaching Note for 4559.

Keywords

Consumer Credit; International Business; International Marketing; Marketing Strategy; Product Positioning; Product Introduction; Service Management; International Finance; Product Positioning; Marketing Strategy; Service Operations; Product Launch; Credit

Citation

Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania (Brief Case)." Harvard Business School Teaching Note 104-563, May 2010.

About The Author

V. Kasturi Rangan

Marketing
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