Publications
Publications
- May 2010
- HBS Case Collection
Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)
By: John A. Quelch and Lisa D. Donovan
Abstract
Teaching note to case #4550
Keywords
Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Mathematical Methods; Product Launch; Segmentation
Citation
Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)." Harvard Business School Teaching Note 104-551, May 2010.