Publications
Publications
- June 2011
- HBS Case Collection
Reed Supermarkets: A New Wave of Competitors (Brief Case)
By: John A. Quelch and Carole Carlson
Abstract
Teaching note for brief case 4296.
Keywords
Consumer Marketing; Market Positioning; Market Segmentation; Demand and Consumers; Marketing Strategy; Competitive Strategy; Segmentation
Citation
Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors (Brief Case)." Harvard Business School Teaching Note 114-297, June 2011.