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United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)

By: Christopher A. Bartlett and Carole Carlson
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Teaching Note for 4269.

Keywords

Subsidiaries; Market Entry; Multinational Corporations; Strategy; Business Subsidiaries; Marketing Strategy; Multinational Firms and Management; Organizational Design; Market Entry and Exit; Organizational Structure

Citation

Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge (Brief Case)." Harvard Business School Teaching Note 114-270, March 2011.

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