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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

By: John A. Quelch and Heather Beckham
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Teaching note to case #4240.

Citation

Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching Note 104-241, July 2010.

About The Author

John A. Quelch

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