Publications
Publications
  • June 2010 (Revised July 2011)
  • Teaching Note
  • HBS Case Collection

Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

By: John A. Quelch and Patricia Girardi
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

Teaching Note for 4217.

Keywords

Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding

Citation

Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)." Harvard Business School Teaching Note 104-218, June 2010. (Revised July 2011.)

About The Author

John A. Quelch

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