Publications
Publications
  • April 2010 (Revised November 2011)
  • Teaching Note
  • HBS Case Collection

Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Print
  • | Language:English
  • | Pages:7
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Abstract

Teaching Note for 4190

Keywords

Marketing Mix; New Product Marketing; Pricing; Branding; Marketing Strategy; Price; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy

Citation

Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking (Brief Case)." Harvard Business School Teaching Note 104-190, April 2010. (Revised November 2011.)

About The Author

V. Kasturi Rangan

Marketing
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