TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

V. Kasturi  Rangan; Sunru  Yong

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Teaching Note | HBS Case Collection | December 2009

TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

by V. Kasturi Rangan and Sunru Yong

Abstract

Teaching Note for 4065.

Keywords: Market research; Consumer marketing; Brands; Research; Marketing Channels; Brands and Branding;

Format: Print

12 pages

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Citation:

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

Marketing

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TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

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