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  • December 2009
  • Teaching Note
  • HBS Case Collection

TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Print
  • | Pages:12
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Abstract

Teaching Note for 4065.

Keywords

Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding

Citation

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.
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About The Author

V. Kasturi Rangan

Marketing
→More Publications

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More from the Authors
  • Blue Meridian Partners (B): Pivoting in a Crisis By: V. Kasturi Rangan
  • M-KOPA: Empowering Lives By: V. Kasturi Rangan, Wale Lawal and Pippa Tubman Armerding
  • Dasra: From Strategic Philanthropy to Field Building By: V. Kasturi Rangan and Tanya Bijlani
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