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TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
  • Format:Print
  • | Pages:12
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Abstract

Teaching Note for 4065.

Keywords

Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding

Citation

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.

About The Author

V. Kasturi Rangan

Marketing
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