Publications
Publications

Manchester Products: A Brand Transition Challenge (Brief Case)

By: John A. Quelch and Heather Beckham
  • Format:Print
  • | Pages:13
ShareBar

Citation

Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge (Brief Case)." Harvard Business School Teaching Note 094-044, June 2009.

About The Author

John A. Quelch

More Publications

More from the Authors