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  • May 2011
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The Morrison Company

By: Steven C. Wheelwright and Paul Meyers
  • Format:Print
  • | Language:English
  • | Pages:11
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Abstract

The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as smart labels for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has led to increased shipping delays and inadequate inventory on hand. In addition, sales to pharmaceutical companies are increasing while sales to retail companies are much lower than forecast. The newly hired director of operations must address the short-term problems quickly and devise a long-term solution for improving the company's operational capabilities.

Keywords

Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Information Technology; Strategy; Production; Organizational Structure; Infrastructure; Product Development; Information Infrastructure; Manufacturing Industry; Retail Industry; Pharmaceutical Industry; Electronics Industry

Citation

Wheelwright, Steven C., and Paul Meyers. "The Morrison Company." Harvard Business School Brief Case 114-564, May 2011.
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About The Author

Steven C. Wheelwright

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Related Work

    • May 2011
    • Faculty Research

    The Morrison Company (Brief Case)

    By: Steven C. Wheelwright and Paul Meyers
    • May 2011
    • Faculty Research

    The Morrison Company, Spreadsheet Supplement (Brief Case)

    By: Steven C. Wheelwright and Paul Myers
    • May 2011
    • Faculty Research

    The Morrison Company, Faculty Spreadsheet (Brief Case)

    By: Steven C. Wheelwright and Paul Myers
Related Work
  • The Morrison Company (Brief Case) By: Steven C. Wheelwright and Paul Meyers
  • The Morrison Company, Spreadsheet Supplement (Brief Case) By: Steven C. Wheelwright and Paul Myers
  • The Morrison Company, Faculty Spreadsheet (Brief Case) By: Steven C. Wheelwright and Paul Myers
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