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  • June 2010
  • Case
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FoldRite Furniture Company: Planning to Meet a Surge in Demand

By: Steven C. Wheelwright and Afarin Bellisario
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are stylish and environmentally friendly, and instituting a program that allows customers to customize their orders and still get delivery within two weeks. As a result, sales interest in the new products is higher than forecast, in the U.S. and in Europe, where favorable exchange rates make American products highly competitive. In response to the surge in demand, Martin Kelsey, the production manager, must create a manufacturing plan that controls manufacturing and inventory costs, mitigates risk, and aligns with the strategic goals of the company. Students must complete a quantitative assignment as part of case analysis.

Keywords

Manufacturing; Production Capacity; Production Scheduling; Risk Management; Growth Management; Production; Logistics; Order Taking and Fulfillment; Business Strategy; Manufacturing Industry; Consumer Products Industry; United States; Europe

Citation

Wheelwright, Steven C., and Afarin Bellisario. "FoldRite Furniture Company: Planning to Meet a Surge in Demand." Harvard Business School Brief Case 104-555, June 2010.
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About The Author

Steven C. Wheelwright

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Related Work

    • June 2010
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    FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case)

    By: Steven C. Wheelwright and Afarin Bellisario
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    FoldRite Furniture Company: Planning to Meet a Surge in Demand, Spreadsheet Supplement (Brief Case)

    By: Steven C. Wheelwright and Afarin Bellisario
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    FoldRite Furniture Company: Planning to Meet a Surge in Demand, Spreadsheet Supplement for Instructors (Brief Case)

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Related Work
  • FoldRite Furniture Company: Planning to Meet a Surge in Demand (Brief Case) By: Steven C. Wheelwright and Afarin Bellisario
  • FoldRite Furniture Company: Planning to Meet a Surge in Demand, Spreadsheet Supplement (Brief Case) By: Steven C. Wheelwright and Afarin Bellisario
  • FoldRite Furniture Company: Planning to Meet a Surge in Demand, Spreadsheet Supplement for Instructors (Brief Case) By: Steven C. Wheelwright and Afarin Bellisario
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