Publications
Publications
- September 2010
- HBS Case Collection
New Heritage Doll Company
By: Timothy A. Luehrman and Heide Abelli
Abstract
A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures.
Keywords
Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry
Citation
Luehrman, Timothy A., and Heide Abelli. "New Heritage Doll Company." Harvard Business School Brief Case 104-212, September 2010.