Publications
Publications
  • September 2010
  • Case
  • HBS Case Collection

New Heritage Doll Company

By: Timothy A. Luehrman and Heide Abelli
  • Format:Print
  • | Pages:9
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Abstract

A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures.

Keywords

Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry

Citation

Luehrman, Timothy A., and Heide Abelli. "New Heritage Doll Company." Harvard Business School Brief Case 104-212, September 2010.

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