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  • September 2008
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Harrington Collection: Sizing Up the Active-Wear Market

By: Richard S. Tedlow and Heather Beckham
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.

Keywords

Breakeven Analysis; Product Introduction; Expansion; Consumer Behavior; Supply and Industry; Product Launch; Apparel and Accessories Industry

Citation

Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
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About The Author

Richard S. Tedlow

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Related Work

    • September 2008
    • Faculty Research

    Harrington Collection: Sizing Up the Active-Wear Market (Brief Case)

    By: Richard S. Tedlow and Heather Beckham
Related Work
  • Harrington Collection: Sizing Up the Active-Wear Market (Brief Case) By: Richard S. Tedlow and Heather Beckham
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