Publications
Publications
- March 2012 (Revised July 2018)
- HBS Case Collection
V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages
By: Ian Larkin and Hal Movius
Citation
Larkin, Ian, and Hal Movius. "V-Cola: Confidential Instructions for Mark Ketting Chief Marketing Officer, Trek Beverages." Harvard Business School Supplement 912-047, March 2012. (Revised July 2018.)