Publications
Publications
- April 2012 (Revised July 2018)
- HBS Case Collection
V-Cola: Confidential Instructions for Connie Sultant “New media” Consultant
By: Ian Larkin and Hal Movius
Citation
Larkin, Ian, and Hal Movius. "V-Cola: Confidential Instructions for Connie Sultant “New media” Consultant." Harvard Business School Supplement 912-046, April 2012. (Revised July 2018.)