Publications
Publications
- April 2012 (Revised October 2013)
- HBS Case Collection
eBay, Inc. and Amazon.com (B)
By: Ramon Casadesus-Masanell and Anant Thaker
Abstract
A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current platform business model or make a radical change by transforming itself into a services provider.
Citation
Casadesus-Masanell, Ramon, and Anant Thaker. "eBay, Inc. and Amazon.com (B)." Harvard Business School Supplement 712-406, April 2012. (Revised October 2013.)
