Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • March 2012 (Revised February 2013)
  • Background Note
  • HBS Case Collection

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon
  • Format:Print
  • | Language:English
  • | Pages:15
ShareBar

Abstract

This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the success of the Toyota Prius, especially when used as an updated supplement to a case discussion of Toyota Motor Corp.: Launching Prius (HBS Case 706458).

Keywords

Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States

Citation

Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Hybrid Vehicle Market." Harvard Business School Background Note 612-084, March 2012. (Revised February 2013.)
  • Educators
  • Purchase

About The Author

Michael W. Toffel

Technology and Operations Management
→More Publications

Related Work

    • March 2012 (Revised February 2013)
    • Faculty Research

    The Hybrid Vehicle Market

    By: Michael W. Toffel and Nazli Z. Uludere Aragon
Related Work
  • The Hybrid Vehicle Market By: Michael W. Toffel and Nazli Z. Uludere Aragon
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College