Publications
Publications
- September 1992 (Revised July 1993)
- HBS Case Collection
Frito-Lay, Inc.: A Strategic Transition (D)
By: Lynda M. Applegate, Melinda Conrad and Charles S. Osborn
Abstract
Provides a thorough overview of the company's 1990 and 1991 reorganizations and the resulting demand for information technology in lower levels of the organization. Closes with a discussion of Frito-Lay's most recent information technology projects, Explorer and Navigator.
Keywords
Information Technology; Organizational Change and Adaptation; Negotiation Deal; Problems and Challenges; Organizational Design; Projects; Manufacturing Industry; Food and Beverage Industry
Citation
Applegate, Lynda M., Melinda Conrad, and Charles S. Osborn. "Frito-Lay, Inc.: A Strategic Transition (D)." Harvard Business School Case 193-004, September 1992. (Revised July 1993.)