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• Teaching Note | HBS Case Collection | May 2014 (Revised September 2015)

  The Promotion Process at Chung and Dasgupta, LLP

  Teaching Note for 914-044, 914-045, 914-046 and 914-047.

  Citation:

  Larkin, Ian, and Karen Huang. "The Promotion Process at Chung and Dasgupta, LLP." Harvard Business School Teaching Note 914-048, May 2014. (Revised September 2015.)  View Details

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• Case | HBS Case Collection | September 2009 (Revised March 2015)

  eBay Partner Network (A)

  Benjamin Edelman and Ian Larkin

  eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale for outsourcing online marketing efforts to independent affiliates. The case presents the history and development of ePN, ePN's importance to eBay, and the mechanics of online affiliate marketing.

  Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry;

  Citation:

  Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)  View Details

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• Supplement | HBS Case Collection | September 2009 (Revised March 2015)

  eBay Partner Network (B)

  Benjamin Edelman and Ian Larkin

  Supplements the (A) case.

  Keywords: Online Technology; Web; Networks;

  Citation:

  Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (B)." Harvard Business School Supplement 910-009, September 2009. (Revised March 2015.)  View Details

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