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  • February 2012 (Revised October 2013)
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OpenIDEO

By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and OpenIDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.

Keywords

Social Issues; Product Design; Social and Collaborative Networks; Collaborative Innovation and Invention; Ghana; New Zealand

Citation

Lakhani, Karim R., Anne-Laure Fayard, Natalia Levina, and Stephanie Healy Pokrywa. "OpenIDEO." Harvard Business School Case 612-066, February 2012. (Revised October 2013.)
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About The Author

Karim R. Lakhani

Technology and Operations Management
→More Publications

Related Work

    • February 2012 (Revised October 2013)
    • Faculty Research

    OpenIDEO

    By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
    • March 2015
    • Faculty Research

    OpenIDEO

    By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Greta Friar
    • October 2020
    • Faculty Research

    OpenIDEO (B)

    By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
Related Work
  • OpenIDEO By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa
  • OpenIDEO By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Greta Friar
  • OpenIDEO (B) By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
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