Susan Hunt Stevens and Practically Green

Janet   Kraus; Shirley M. Spence; Lisa  Strope

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Case | HBS Case Collection | February 2012

Susan Hunt Stevens and Practically Green

by Janet Kraus, Shirley M. Spence and Lisa Strope

Keywords: Green Technology Industry;

Format: Print

16 pages

Educators

Citation:

Kraus, Janet, Shirley M. Spence, and Lisa Strope. "Susan Hunt Stevens and Practically Green." Harvard Business School Case 812-120, February 2012.

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Case | HBS Case Collection | December 2012 (Revised February 2014)

Crafting a Founder Agreement at HealthCraft

Noam Wasserman, Janet Kraus and Yael Braid

HealthCraft's three founders are about to craft their founding agreement and split the equity among themselves. Uncertainty lingers over each member's future contributions, though—how is the team to devise a durable and effective split? Ever since consultant Kevin Rumsfeld conceived of the idea for HealthCraft, he had worked resolutely to begin building the company by recruiting a talented colleague to help with marketing and fundraising, and a junior member of one of his project teams to help him build the product. All three had been enthusiastically working on HealthCraft part-time for the last few months, contributing from personal savings to build a prototype. But now the pressure is on to discuss and finalize a founding agreement. What should they include in the agreement, and how should they structure their equity split?

Keywords: entrepreneurs; Business Startups; Entrepreneurship; Health Industry;

Citation:
Wasserman, Noam, Janet Kraus, and Yael Braid. "Crafting a Founder Agreement at HealthCraft." Harvard Business School Case 813-101, December 2012. (Revised February 2014.) View Details

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Case | HBS Case Collection | October 2011 (Revised October 2013)

Gracious Eloise: What Do Angels Want? (A)

Lena G. Goldberg, Janet Kraus and Mary Beth Findlay

Eloise Bune successfully turned an idea into a product, but could she persuade angel investors that she had a business worth investing in? The case details her interactions with the angel investors and explores the role of angel investors in providing financial capital, business experience, and other assistance to start-ups.

Keywords: Entrepreneurship; Investment Return; Business Startups; Business Plan; Business and Stakeholder Relations; Business and Shareholder Relations;

Citation:
Goldberg, Lena G., Janet Kraus, and Mary Beth Findlay. "Gracious Eloise: What Do Angels Want? (A)." Harvard Business School Case 312-054, October 2011. (Revised October 2013.) View Details

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Supplement | HBS Case Collection | October 2011 (Revised October 2013)

Gracious Eloise: What Do Angels Want? (B)

Lena G. Goldberg, Janet Kraus and Mary Beth Findlay

Having received an extensive critique of her business plan but only a small amount of financing from an angel group she pitched in 2010, Eloise Bune responds to the angels' concerns, refines her presentation, and pitches her company again.

Keywords: Business Plan; Business Startups; Investment; Presentations;

Citation:
Goldberg, Lena G., Janet Kraus, and Mary Beth Findlay. "Gracious Eloise: What Do Angels Want? (B)." Harvard Business School Supplement 312-055, October 2011. (Revised October 2013.) View Details

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Susan Hunt Stevens and Practically Green

Citation:

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