The Market for Healthcare

Joseph L. Bower; Michael  Norris

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Background Note | HBS Case Collection | February 2012

The Market for Healthcare

by Joseph L. Bower and Michael Norris

Keywords: Markets; Health Care and Treatment; Health Industry;

Format: Print

33 pages

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Citation:

Bower, Joseph L., and Michael Norris. "The Market for Healthcare." Harvard Business School Background Note 312-040, February 2012.

About the Author

Joseph L. Bower

Donald K. David Professor of Business Administration, Emeritus

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Case | HBS Case Collection | March 2020

Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities

Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris

In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, a firm that worked with Fortune 500 companies on issues related to disability and their workforce, faced the decision of the best path forward to grow her small company. Should she built more and better expertise to expand the topics she worked on with her current clientele? Or should she explore the possibility of moving into the new market of smaller businesses?

Keywords: Diversity; Entrepreneurship; Personal Development and Career; Decision Choices and Conditions; United States; Florida; New York (state, US);

Citation:
Ramarajan, Lakshmi, Hannah Riley-Bowles, and Michael Norris. "Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities." Harvard Business School Case 420-062, March 2020. View Details

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Case | HBS Case Collection | March 2020

Minneapolis Star Tribune

Joseph L. Bower, Elizabeth Hansen and Michael Norris

Citation:
Bower, Joseph L., Elizabeth Hansen, and Michael Norris. "Minneapolis Star Tribune." Harvard Business School Case 920-302, March 2020. View Details

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Case | HBS Case Collection | June 2019 (Revised February 2020)

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)

Tsedal Neeley, Paul Leonardi and Michael Norris

Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build a check scanner feature inside their management software? AppFolio’s founders had instructed to never build a check scanner; providing technologies to help businesses move into the digital era was a primary company goal. A scanner for paper checks would contradict the hard-won culture of software innovation and project self-selection that AppFolio and Hawkins’ teams lived by. Hawkins also worried that creating a new team to work on the check scanning project would cause workload and morale issues. But the sales team believed that this technology could close deals with larger, more complex property management companies, some with managers who wanted the check scanner feature. Several large-scale deals were on the line. Hawkins quickly assembled an agile market validation team and considered two options: hold fast to the company’s values and refuse to build the check scanner feature or capitulate and build a basic check scanner with minimum functionality. Engineers would likely consider this a “loser” project, yet sales might get a boost that could open a new revenue stream. Hawkins had to make his decision quickly.

Keywords: digital transformation; values; Agile; vision; corporate culture; Leadership; Values and Beliefs; Organizational Culture; Decision Choices and Conditions; Technology Industry; United States; California;

Citation:
Neeley, Tsedal, Paul Leonardi, and Michael Norris. "Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)." Harvard Business School Case 419-066, June 2019. (Revised February 2020.) View Details

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The Market for Healthcare

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