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  • January 2012
  • Case
  • HBS Case Collection

Taikang Insurance: Standing Out In China's Crowded Insurance Market

By: William C. Kirby and Tracy Yuen Manty
  • Format:Print
  • | Pages:34
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Abstract

As a joint-stock insurance company in China, with both state-owned enterprises and foreign firms as investors, Taikang Insurance was becoming a force in the industry. It not only competed with well-entrenched state-owned rivals, but it was also seen as an entrepreneurial upstart. With the insurance landscape in China growing increasingly competitive, Taikang has had to be innovative and strategic in its ability to maintain its place as the fourth largest insurer in China. Chairman Chen Dongsheng laid a strong foundation when he launched Taikang in 2006; what will he do going forward to enable Taikang to continue to stand out in a crowded field?

Keywords

Insurance; Industry Structures; Insurance Industry; China

Citation

Kirby, William C., and Tracy Yuen Manty. "Taikang Insurance: Standing Out In China's Crowded Insurance Market." Harvard Business School Case 312-109, January 2012.
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About The Author

William C. Kirby

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Related Work

    • April 2014
    • Faculty Research

    Taikang Insurance: Standing Out In China's Crowded Insurance Market

    By: William C. Kirby and Erica M. Zendell
Related Work
  • Taikang Insurance: Standing Out In China's Crowded Insurance Market By: William C. Kirby and Erica M. Zendell
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