Publications
Publications
  • 1997
  • Chapter
  • Competing in the Age of Digital Convergence

Creating Value and Setting Standards

By: A. M. McGahan, D. B. Yoffie and L. L. Vadasz
  • Format:Print
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Keywords

Value Creation; Standards

Citation

McGahan, A. M., D. B. Yoffie, and L. L. Vadasz. "Creating Value and Setting Standards." In Competing in the Age of Digital Convergence, edited by D. B. Yoffie. Boston: Harvard Business School Press, 1997.

About The Author

David B. Yoffie

Strategy
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