Publications
Publications
  • 2012
  • Chapter
  • Legends in Marketing: Philip Kotler

The Impact of Web 2.0 on Business-to-Business Marketing

By: Thomas J. Steenburgh and Das Narayandas
  • Format:Print
  • | Pages:9
ShareBar

Keywords

Internet and the Web; Marketing

Citation

Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.

About The Author

Das Narayandas

Marketing
More Publications

More from the Authors