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  • January 2012 (Revised January 2014)
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Hengdeli: The Art of Coexistence

By: Rohit Deshpandé and Nancy Hua Dai
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

In October 2011, Zhang Yuping, founder and chairman of Hengdeli, the largest Swiss watch retailer in the world, wondered how to work more closely with its key suppliers—Swatch Group, Richemont Group, LVMH Group, and Rolex Group—to maintain strong growth in the Greater China region. Specifically, how could Hengdeli manage the relationship with these suppliers to ensure getting more supply in a market where demand outgrew supply? How could Hengdeli balance the needs of these competing suppliers without being overreliant on one or two suppliers? How could it continue to expand its retail network to enhance its value and position? How could Hengdeli rationalize the portfolio management to maximize the return in the long-term?

Keywords

Supply Chain Management; Apparel and Accessories Industry; Retail Industry; China

Citation

Deshpandé, Rohit, and Nancy Hua Dai. "Hengdeli: The Art of Coexistence." Harvard Business School Case 512-058, January 2012. (Revised January 2014.)
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About The Author

Rohit Deshpande

General Management
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Related Work

    • January 2012 (Revised January 2014)
    • Faculty Research

    Hengdeli: The Art of Coexistence

    By: Rohit Deshpandé and Nancy Hua Dai
Related Work
  • Hengdeli: The Art of Coexistence By: Rohit Deshpandé and Nancy Hua Dai
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