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  • December 2011 (Revised October 2015)
  • Case
  • HBS Case Collection

Fonterra

By: David E. Bell and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:32
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Abstract

In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.

Keywords

Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia

Citation

Bell, David E., and Mary Shelman. "Fonterra." Harvard Business School Case 512-003, December 2011. (Revised October 2015.)

About The Author

David E. Bell

Marketing
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