Publications
Publications
- December 2011 (Revised October 2015)
- HBS Case Collection
Fonterra
By: David E. Bell and Mary Shelman
Abstract
In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.
Keywords
Organizational Change and Adaptation; Product Positioning; Emerging Markets; Agriculture and Agribusiness Industry; Asia
Citation
Bell, David E., and Mary Shelman. "Fonterra." Harvard Business School Case 512-003, December 2011. (Revised October 2015.)