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  • December 2011 (Revised May 2016)
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Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his firm's dominant position. Expand production in Chile, produce value-added salmon products, or backward-integrate into the salmon feed business.

Keywords

Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Food and Beverage Industry

Citation

Bell, David E., and Ryan Johnson. "Marine Harvest: Leading Salmon Aquaculture." Harvard Business School Case 512-042, December 2011. (Revised May 2016.)
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About The Author

David E. Bell

Marketing
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Related Work

    • September 2012
    • Faculty Research

    Marine Harvest: Leading Salmon Aquaculture (TP)

    By: David E. Bell and Ryan Johnson
    • December 2011 (Revised May 2016)
    • Faculty Research

    Marine Harvest: Leading Salmon Aquaculture

    By: David E. Bell and Ryan Johnson
Related Work
  • Marine Harvest: Leading Salmon Aquaculture (TP) By: David E. Bell and Ryan Johnson
  • Marine Harvest: Leading Salmon Aquaculture By: David E. Bell and Ryan Johnson
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