Related Work

1. Case | HBS Case Collection | March 1999 (Revised June 2004)

   Keurig

   Paul W. Marshall and Jeremy Dann

   Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers threaten the next proposed launch plan.

   Keywords: Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry;

   Citation:

   Marshall, Paul W., and Jeremy Dann. "Keurig." Harvard Business School Case 899-180, March 1999. (Revised June 2004.)  View Details

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2. Case | HBS Case Collection | December 2011

   Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

   Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

   Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, which will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's system.

   Keywords: Negotiation; Food and Beverage Industry;

   Citation:

   Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig." Harvard Business School Case 812-103, December 2011.  View Details

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3. Case | HBS Case Collection | December 2011

   Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters

   Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

   Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The negotiation will determine the royalty to be paid to Keurig by GMCR, which will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's system.

   Keywords: Negotiation; Food and Beverage Industry;

   Citation:

   Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters." Harvard Business School Case 812-102, December 2011.  View Details

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4. Teaching Plan | HBS Case Collection | August 2013

   Keurig and Green Mountain Coffee Roasters

   Thomas R. Eisenmann and Aldo Sesia

   Keywords: Negotiation; Food and Beverage Industry;

   Citation:

   Eisenmann, Thomas R., and Aldo Sesia. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Teaching Plan 814-018, August 2013.  View Details

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