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  • December 2011 (Revised September 2017)
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Domino's Pizza

By: David E. Bell, Phillip Andrews and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly from the company-owned supply chain system. When commodity prices became more volatile in 2007 and 2008, executives at Domino's changed the way they worked with suppliers and franchisees to manage costs and risks, and better leverage the assets of the supply chain system. As the company prepared to accelerate international growth in 2011 and beyond, executives contemplated how to best apply their purchasing and supply chain knowledge into new international markets.

Keywords

Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry

Citation

Bell, David E., Phillip Andrews, and Mary Shelman. "Domino's Pizza." Harvard Business School Case 512-004, December 2011. (Revised September 2017.)
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About The Author

David E. Bell

Marketing
→More Publications

Related Work

    • January 2013
    • Faculty Research

    Domino's Pizza (TN)

    By: David E. Bell and Mary Shelman
    • December 2011 (Revised September 2017)
    • Faculty Research

    Domino's Pizza

    By: David E. Bell, Phillip Andrews and Mary Shelman
Related Work
  • Domino's Pizza (TN) By: David E. Bell and Mary Shelman
  • Domino's Pizza By: David E. Bell, Phillip Andrews and Mary Shelman
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