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  • December 2011 (Revised January 2015)
  • Background Note
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The Product Manager

By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product marketing); 4) how the nature of the PM role varies depending on context (e.g., early- vs. late-stage startups, business- vs. engineering-driven cultures); and 5) the attributes of effective PMs.

Keywords

Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship

Citation

Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
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About The Authors

Jeffrey J. Bussgang

Entrepreneurial Management
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Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • December 2011 (Revised January 2015)
    • Faculty Research

    The Product Manager

    By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Related Work
  • The Product Manager By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
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