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  • December 2011 (Revised May 2014)
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ReSource Pro

By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country caused him to begin exploring opportunities. He returned to New York and talked his former boss into allowing him to start a back-office services firm for their insurance company clients, which grew into ReSource Pro. By year-end 2007, ReSource Pro employed 250 people, of whom only 4 were U.S.-based. With aggressive growth plans, Bruno began examining potential cities in China for expansion. After narrowing his list of potential expansion sites to the five Chinese cities of Chengdu (the capital of Sichuan Province), Jinan (capital of Shandong Province), Nanjing (capital of Jiangsu Province), Suzhou (Jiangsu), and Wuhan (capital of Hubei Province), he now had to make a final choice.

Keywords

Geographic Location; Talent and Talent Management; Corporate Entrepreneurship; Cross-Cultural and Cross-Border Issues; Insurance Industry; Service Industry; China

Citation

Applegate, Lynda M., William R. Kerr, Elisabeth Koll, and David Lane. "ReSource Pro." Harvard Business School Case 812-031, December 2011. (Revised May 2014.)
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About The Authors

Lynda M. Applegate

Entrepreneurial Management
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William R. Kerr

Entrepreneurial Management
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Related Work

    • January 2013
    • Faculty Research

    ReSource Pro (TN)

    By: William R. Kerr and David Lane
    • December 2011 (Revised May 2014)
    • Faculty Research

    ReSource Pro

    By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane
Related Work
  • ReSource Pro (TN) By: William R. Kerr and David Lane
  • ReSource Pro By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane
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