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  • December 2011 (Revised November 2012)
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Sustainable Tea at Unilever

By: Rebecca M. Henderson and Frederik Nellemann
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

Unilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.

Keywords

Environmental Sustainability; Corporate Social Responsibility and Impact; Marketing; Agriculture and Agribusiness Industry

Citation

Henderson, Rebecca M., and Frederik Nellemann. "Sustainable Tea at Unilever." Harvard Business School Case 712-438, December 2011. (Revised November 2012.)
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About The Author

Rebecca M. Henderson

General Management
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Related Work

    • December 2011 (Revised November 2012)
    • Faculty Research

    Sustainable Tea at Unilever

    By: Rebecca M. Henderson and Frederik Nellemann
    • January 2012
    • Faculty Research

    Sustainable Tea at Unilever

    By: Rebecca Henderson
Related Work
  • Sustainable Tea at Unilever By: Rebecca M. Henderson and Frederik Nellemann
  • Sustainable Tea at Unilever By: Rebecca Henderson
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