Publications
Publications
  • December 2011 (Revised April 2012)
  • Teaching Note
  • HBS Case Collection

BBVA Compass: Marketing Resource Allocation (TN)

By: Sunil Gupta
  • Format:Print
  • | Pages:16
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Keywords

Marketing; Resource Allocation

Citation

Gupta, Sunil. "BBVA Compass: Marketing Resource Allocation (TN)." Harvard Business School Teaching Note 512-051, December 2011. (Revised April 2012.)

About The Author

Sunil Gupta

Marketing
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