Faculty & Research
Publications
Publications
  • December 2011
  • Case
  • HBS Case Collection

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred
  • Format:Print
  • | Language:English
  • | Pages:14
ShareBar

Abstract

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy products, natural resource management, and employee empowerment. PepsiCo India and other regional PepsiCo business units have significant discretion over how to implement Performance with Purpose in their local markets. PepsiCo India has made progress under the mission but continues to be challenged by the inherent tension between short-term financial performance and long-term investments in socially responsible initiatives.

Keywords

Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

Citation

Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Natalie Kindred. "PepsiCo India: Performance with Purpose." Harvard Business School Case 512-041, December 2011.

About The Authors

Rosabeth M. Kanter

General Management
More Publications

Rakesh Khurana

Organizational Behavior
More Publications

Rajiv Lal

Marketing
More Publications

More from the Authors