Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2011
  • Case
  • HBS Case Collection

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred
  • Format:Print
  • | Language:English
  • | Pages:14
ShareBar

Abstract

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy products, natural resource management, and employee empowerment. PepsiCo India and other regional PepsiCo business units have significant discretion over how to implement Performance with Purpose in their local markets. PepsiCo India has made progress under the mission but continues to be challenged by the inherent tension between short-term financial performance and long-term investments in socially responsible initiatives.

Keywords

Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

Citation

Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Natalie Kindred. "PepsiCo India: Performance with Purpose." Harvard Business School Case 512-041, December 2011.
  • Educators
  • Purchase

About The Authors

Rosabeth M. Kanter

General Management
→More Publications

Rakesh Khurana

Organizational Behavior
→More Publications

Rajiv Lal

Marketing
→More Publications

More from the Authors

    • May 2022
    • Faculty Research

    Climate Action in Miami

    By: Rosabeth Moss Kanter and Catarina Martinez
    • May 18, 2022
    • CNN.com

    Want to Keep Your Employees Happy? Offer These 5 Things

    By: Rosabeth M. Kanter
    • April 2022
    • Faculty Research

    CVS Health: Prescription for Transformation

    By: Rosabeth Moss Kanter and Catarina Martinez
More from the Authors
  • Climate Action in Miami By: Rosabeth Moss Kanter and Catarina Martinez
  • Want to Keep Your Employees Happy? Offer These 5 Things By: Rosabeth M. Kanter
  • CVS Health: Prescription for Transformation By: Rosabeth Moss Kanter and Catarina Martinez
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College