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  • October 2013
  • Article
  • Strategic Management Journal

How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya
  • Format:Print
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Abstract

While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input requires a consideration of complementarities across and constraints within modes of procurement. We create analytical foundations for making empirical predictions about when plural sourcing is likely to be optimal and why the optimal mix of internal and external sourcing may vary across situations. Our framework also proves useful for assessing the possible estimation biases in transaction level make-or-buy studies arising from ignoring complementarities and constraints.

Keywords

Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods

Citation

Puranam, Phanish, Ranjay Gulati, and Sourav Bhattacharya. "How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies." Strategic Management Journal 34, no. 10 (October 2013): 1145–1161.
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About The Author

Ranjay Gulati

Organizational Behavior
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  • Sarojini Naidu: Courage of the Nightingale By: Ranjay Gulati, Malini Sen and Anjali Raina
  • Sona Comstar and Blackstone: Unlocking Value Through Business Transformation By: Ranjay Gulati and Kanika Jain
  • Ashesi University: The Journey from Vision to Reality By: Ranjay Gulati and Caroline de Lacvivier
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