December 2011
Supplement
HBS Case Collection

Haier's U.S. Refrigerator Strategy

By: Pankaj Ghemawat, Thomas M. Hout and Jordan Siegel

Format:Multimedia
| Pages:0

Keywords

Marketing Strategy; Manufacturing Industry; United States

Citation

Ghemawat, Pankaj, Thomas M. Hout, and Jordan Siegel. "Haier's U.S. Refrigerator Strategy." Harvard Business School Spreadsheet Supplement 712-803, December 2011.

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