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  • November 2011 (Revised May 2012)
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SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact

By: William A. Sahlman, Ramana Nanda and James McQuade
  • Format:Print
  • | Language:English
  • | Pages:26
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Abstract

In 2011, SecondMarket was an online platform that facilitated secondary transactions of illiquid assets, including private company stock. This case explores reasons for the decline in small-cap IPOs in the United States from the 1990s to the 2000s and how the emergence of SecondMarket provided liquidity to privately held companies like iContact, an email and social marketing software-as-a-service (SaaS) company.

Keywords

Business and Shareholder Relations

Citation

Sahlman, William A., Ramana Nanda, and James McQuade. "SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact." Harvard Business School Case 812-072, November 2011. (Revised May 2012.)
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About The Authors

William A. Sahlman

Entrepreneurial Management
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Ramana Nanda

Entrepreneurial Management
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Related Work

    • November 2011 (Revised May 2012)
    • Faculty Research

    SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact

    By: William A. Sahlman, Ramana Nanda and James McQuade
    • April 2015
    • Faculty Research

    SecondMarket - Providing Liquidity for Shareholders of Privately Held iContact

    By: Ramana Nanda
Related Work
  • SecondMarket—Providing Liquidity for Shareholders of Privately Held iContact By: William A. Sahlman, Ramana Nanda and James McQuade
  • SecondMarket - Providing Liquidity for Shareholders of Privately Held iContact By: Ramana Nanda
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