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  • November 2011 (Revised August 2012)
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Healthymagination at GE Healthcare Systems

By: Vineet Kumar and V. Kasturi Rangan
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus enable GE to achieve and maintain market leadership across a healthcare market that is being buffeted by strong currents, including cost pressures, changes in chronic disease patterns, and rationalization of buyer behavior? Moreover, healthcare spending is also increasing in emerging economies, which could provide a strong growth engine for the future. Tom Gentile, the CEO of GE Healthcare Systems (GEHS), a key player in the Medical Imaging market, wonders how the innovation strategy might respond to these changes. GE has historically been a technology leader, selling the most advanced equipment to a variety of medical establishments. Will a complete shift to healthymagination allow GE to demonstrate strong organic growth through innovation, as Immelt had charged executives at GE?

Keywords

Innovation and Invention; Product Marketing; Marketing Strategy; Medical Devices and Supplies Industry; Health Industry

Citation

Kumar, Vineet, and V. Kasturi Rangan. "Healthymagination at GE Healthcare Systems." Harvard Business School Case 512-039, November 2011. (Revised August 2012.)
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About The Author

V. Kasturi Rangan

Marketing
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Related Work

    • November 2011 (Revised August 2012)
    • Faculty Research

    Healthymagination at GE Healthcare Systems

    By: Vineet Kumar and V. Kasturi Rangan
    • January 2014
    • Faculty Research

    Healthymagination at GE Healthcare Systems

    By: Vineet Kumar
Related Work
  • Healthymagination at GE Healthcare Systems By: Vineet Kumar and V. Kasturi Rangan
  • Healthymagination at GE Healthcare Systems By: Vineet Kumar
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