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  • October 2011 (Revised June 2013)
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Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

By: Michael Beer and Russell A. Eisenstat
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed.

Keywords

Corporate Strategy; Medical Devices and Supplies Industry

Citation

Beer, Michael, and Russell A. Eisenstat. "Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'." Harvard Business School Case 912-408, October 2011. (Revised June 2013.)
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About The Author

Michael Beer

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Related Work

    • October 2011 (Revised June 2013)
    • Faculty Research

    Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

    By: Michael Beer and Russell A. Eisenstat
Related Work
  • Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future' By: Michael Beer and Russell A. Eisenstat
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