Publications
Publications
  • October 2011 (Revised June 2013)
  • Case
  • HBS Case Collection

Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'

By: Michael Beer and Russell A. Eisenstat
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed.

Keywords

Corporate Strategy; Medical Devices and Supplies Industry

Citation

Beer, Michael, and Russell A. Eisenstat. "Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'." Harvard Business School Case 912-408, October 2011. (Revised June 2013.)

About The Author

Michael Beer

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